Philosophy of Marketing Multiple-component retail product
Edited by Mark Tadajewski, John O′Shaughnessy, Michael Hyman
Part of the SAGE Library in Marketing series
Multiple-component retail product
- Information
Description
The importance of philosophy for developing marketing and consumer theory is a key area of interest amongst scholars in the field, and is typically one of the more difficult to understand and apply.
This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.
The major work is edited by three highly-regarded in the field, who also provide a new contextualising introductory chapter for the collection. Volume One : Historical and Philosophical Overview Volume Two: General Theory and the Realism versus Relativism Debates Volume Three: Alternative and Multiple Paradigms Volume Four: Rethinking Concepts  Volume Five: Consumer Studies Â
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Multiple-component retail product
- Pages:2032 pages
- Publisher:Sage Publications Ltd
- Publication Date:10/12/2013
- Category:
- ISBN:9781446274910
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Multiple-component retail product
- Pages:2032 pages
- Publisher:Sage Publications Ltd
- Publication Date:10/12/2013
- Category:
- ISBN:9781446274910
