Industrial Marketing Research (RLE Marketing) : Management and Technique Paperback / softback
by Nicholas Stacey, Aubrey Wilson
Part of the Routledge Library Editions: Marketing series
Paperback / softback
- Information
Description
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research.
It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.
When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:290 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/11/2015
- Category:
- ISBN:9781138972650
Other Formats
- EPUB from £38.69
- PDF from £38.69
- Hardback from £120.66
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:290 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/11/2015
- Category:
- ISBN:9781138972650
