Introducing Marketing Research Paperback / softback
by Paul Baines, Bal Chansarkar
Paperback / softback
- Information
Description
Many textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course; they do not focus on important qualitative issues such as depth interviews and focus groups - the authors redress this imbalance. Written as an introduction to marketing research, this book also includes chapters on business to business marketing research and internet marketing research. The authors adopt a practical focus and include numerous examples as well as coursework assignments.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:368 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:22/04/2002
- Category:
- ISBN:9780471497707
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:368 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:22/04/2002
- Category:
- ISBN:9780471497707