An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively Hardback
by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Kejsi Sulaj
Part of the Springer Business Cases series
Hardback
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Description
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023).
The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. 'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization.
By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:181 pages, 35 Illustrations, color; 1 Illustrations, black and white; XX, 181 p. 36 illus., 35 illus
- Publisher:Springer International Publishing AG
- Publication Date:08/02/2024
- Category:
- ISBN:9783031490040
Other Formats
- EPUB from £42.49
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:181 pages, 35 Illustrations, color; 1 Illustrations, black and white; XX, 181 p. 36 illus., 35 illus
- Publisher:Springer International Publishing AG
- Publication Date:08/02/2024
- Category:
- ISBN:9783031490040
