H2H Marketing : Case Studies on Human-to-Human Marketing Hardback
Edited by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas
Part of the Springer Business Cases series
Hardback
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Description
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:213 pages, 56 Illustrations, color; 1 Illustrations, black and white; XIX, 213 p. 57 illus., 56 illu
- Publisher:Springer International Publishing AG
- Publication Date:20/07/2023
- Category:
- ISBN:9783031223921
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Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:213 pages, 56 Illustrations, color; 1 Illustrations, black and white; XIX, 213 p. 57 illus., 56 illu
- Publisher:Springer International Publishing AG
- Publication Date:20/07/2023
- Category:
- ISBN:9783031223921
