Marketing for Hospitality and Tourism, Global Edition Paperback / softback
by PHILIP KOTLER, John Bowen, James Makens, Seyhmus Baloglu
Paperback / softback
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Description
Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism.
These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course.
Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.
Information
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In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:688 pages
- Publisher:Pearson Education Limited
- Publication Date:20/04/2021
- Category:
- ISBN:9781292363516
Other Formats
- PDF from £34.19
Information
-
In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:688 pages
- Publisher:Pearson Education Limited
- Publication Date:20/04/2021
- Category:
- ISBN:9781292363516