Marketing for Hospitality and Tourism, Global Edition PDF
by Philip Kotler, John T. Bowen, James Makens, Seyhmus Baloglu
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Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.
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- Format:PDF
- Publisher:Pearson Education
- Publication Date:10/05/2021
- Category:
- ISBN:9781292363523
Other Formats
- Paperback / softback from £57.56
Information
-
Download Now
- Format:PDF
- Publisher:Pearson Education
- Publication Date:10/05/2021
- Category:
- ISBN:9781292363523