Measuring Customer Experience : How to Develop and Execute the Most Profitable Customer Experience Strategies, Hardback Book

Measuring Customer Experience : How to Develop and Execute the Most Profitable Customer Experience Strategies Hardback

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Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company.

Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

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