Data Mining for Managers : How to Use Data (Big and Small) to Solve Business Challenges Hardback
by R. Boire
Hardback
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Description
Big Data is a growing business trend, but there little advice available on how to use it practically.
Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.
Information
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:242 pages, XIV, 242 p.
- Publisher:Palgrave Macmillan
- Publication Date:30/10/2014
- Category:
- ISBN:9781137406170
Other Formats
- PDF from £38.24
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:242 pages, XIV, 242 p.
- Publisher:Palgrave Macmillan
- Publication Date:30/10/2014
- Category:
- ISBN:9781137406170