Psychology of the Consumer and Its Development : An Introduction Hardback
by Robert C. Webb
Part of the The Springer Series in Adult Development and Aging series
Hardback
- Information
Description
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill.
The book discusses how children become consumers and how they change as they age.
Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:362 pages, XIII, 362 p.
- Publisher:Springer Science+Business Media
- Publication Date:30/06/1999
- Category:
- ISBN:9780306460739
Other Formats
- Paperback / softback from £76.27
- PDF from £93.08
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:362 pages, XIII, 362 p.
- Publisher:Springer Science+Business Media
- Publication Date:30/06/1999
- Category:
- ISBN:9780306460739
