Consumer Research : Postcards From the Edge, Hardback Book

Consumer Research : Postcards From the Edge Hardback

Edited by Stephen Brown, Darach Turley

Hardback

Out of StockMore expected soonContact us for further information
  • Information

Description

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America.

Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research

Information

Save 13%

£51.99

£44.81

Out of StockMore expected soonContact us for further information
Add to Basket
Sign in to add to wishlist

Information