Strategic Management and Online Selling : Creating Competitive Advantage with Intangible Web Goods Paperback / softback
by Susanne Royer
Part of the Routledge Advances in Management and Business Studies series
Paperback / softback
- Information
Description
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:256 pages, 22 Line drawings, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:02/11/2012
- Category:
- ISBN:9780415652001
Other Formats
- Hardback from £125.40
- EPUB from £39.59
- PDF from £39.59
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:256 pages, 22 Line drawings, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:02/11/2012
- Category:
- ISBN:9780415652001