Strategic Management and Online Selling : Creating Competitive Advantage with Intangible Web Goods PDF
by Susanne Royer
Part of the Routledge Advances in Management and Business Studies series
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Description
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
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- Format:PDF
- Pages:272 pages, 22 Line drawings, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:15/04/2013
- Category:
- ISBN:9781134270453
Other Formats
- Hardback from £125.40
- Paperback / softback from £38.08
- EPUB from £39.59
Information
-
Download Now
- Format:PDF
- Pages:272 pages, 22 Line drawings, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:15/04/2013
- Category:
- ISBN:9781134270453
