Essentials of Global Marketing PDF
by Svend Hollensen
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Description
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
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- Format:PDF
- Publisher:Pearson Education
- Publication Date:12/10/2012
- Category:
- ISBN:9780273756576
Other Formats
- Paperback / softback from £60.95
Information
-
Download Now
- Format:PDF
- Publisher:Pearson Education
- Publication Date:12/10/2012
- Category:
- ISBN:9780273756576