Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Robyn Blakeman
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Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Robyn Blakeman
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Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon Foxall
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Advertising Campaign Design : Just the Essentials
Robyn Blakeman
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Robyn Blakeman
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Contemporary Sales Force Management
William Winston
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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William Winston
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Marketing the Group Practice : Practical Methods for the Health Care Practitioner
William Winston
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How To Write a Marketing Plan for Health Care Organizations
William Winston
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Internal Marketing : Your Company's Next Stage of Growth
William Winston
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The Bare Bones of Advertising Print Design
Robyn Blakeman
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Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Robyn Blakeman
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The Bare Bones Introduction to Integrated Marketing Communication
Robyn Blakeman
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The Bare Bones Introduction to Integrated Marketing Communication
Robyn Blakeman
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Interpreting Consumer Choice : The Behavioural Perspective Model
Gordon Foxall
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Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon Foxall
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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Robyn Blakeman
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Context and Cognition in Consumer Psychology : How Perception and Emotion Guide Action
Gordon Foxall
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Context and Cognition in Consumer Psychology : How Perception and Emotion Guide Action
Gordon Foxall
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