Belstaff : Our First 100 Years
Charlie Porter
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Consumer Behavior, Global Edition
Michael Solomon
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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MKTG
Joe (Louisiana State University) Hair
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Marketing for Tourism, Hospitality & Events : A Global & Digital Approach
Simon Hudson
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Business-to-Business Marketing
Ross Brennan
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Social Media Marketing
Tracy L. Tuten
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Good Design Is for Everyone : The First 10 Years of PepsiCo Design + Innovation
PepsiCo
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Auditing Transformation : Regulation, Digitalisation and Sustainability
Jan Marton
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Marketing Management
Philip Kotler
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Social Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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The Handbook of Climate Change Leadership in Organisations : Developing Leadership for the Age of Sustainability
Doug MacKie
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