Clean Language Interviewing : Principles and Applications for Researchers and Practitioners
Heather (IMD, Switzerland) Cairns-Lee
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Marketing Research
V. (University of Houston) Kumar
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The Consumer Insights Handbook : Unlocking Audience Research Methods
Danielle Sarver Coombs
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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Using Semiotics in Marketing : How to Achieve Consumer Insight for Brand Growth and Profits
Dr Rachel Lawes
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Genes, Climate, and Consumption Culture : Connecting the Dots
Jagdish N. (Emory University, USA) Sheth
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Assemblage : The Art and Science of Brand Transformation
Emmanuel Probst
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Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing
Jan Y. Yang
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Digital Analytics for Marketing
A. Karim Feroz
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Digital Analytics for Marketing
A. Karim Feroz
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The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided (University of Lyon 2, France) Batat
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Sustainable Approaches and Business Challenges in Times of Crisis : 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023
Adina Letitia Negrusa
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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Consumer Behavior
Ayalla Ruvio
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Unlocking Digital Transformation of Agricultural Enterprises : Technology Advances, Digital Ecosystems, and Innovative Firm Governance
Vladimir I. Trukhachev
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Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
Adina Letitia Negrusa
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Consumer Culture Theory in Asia : History and Contemporary Issues
Yuko (Long Island University, USA) Minowa
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Small Business and Entrepreneurial Development in Africa : A Route to Sustained Economic Development
Robert E. Hinson
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Multimodality and Social Interaction in Online and Offline Shopping
Gitte Rasmussen
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