Brand Fusion : Purpose-driven brand strategy Paperback / softback
by Terry Smith, Tom Williams
Paperback / softback
- Information
Description
Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest and also in the Marketing - Branding category of the Goody Business Book Awards 2023 Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry.
Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups.
Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.
Information
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:620 pages, 109 Illustrations, color; 30 Tables, black and white
- Publisher:De Gruyter
- Publication Date:05/07/2022
- Category:
- ISBN:9783110718348
Other Formats
- PDF from £30.75
- EPUB from £30.75
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:620 pages, 109 Illustrations, color; 30 Tables, black and white
- Publisher:De Gruyter
- Publication Date:05/07/2022
- Category:
- ISBN:9783110718348