Raving Fans!
Kenneth Blanchard
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It's Not How Good You Are, It's How Good You Want to Be : The world's best-selling book by Paul Arden
Paul Arden
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No Bullsh*t Change : An 8 Step Guide for Leaders
Chris Hirst
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The Zoo
Jamie Mollart
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The Smart Advertising Book : How to deliver advertising that grows your brand
Dan White
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Meatball Sundae : How new marketing is transforming the business world (and how to thrive in it)
Seth Godin
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Retail
Charis Mather
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MKTG
Carl (University of Texas, Arlington) McDaniel
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The 22 Immutable Laws Of Marketing
Al Ries
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Using Social Media for Work : How to maintain professional etiquette online
Bloomsbury Publishing
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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People in Delivery
Shalini Vallepur
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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E-commerce 2023–2024: business. technology. society., Global Edition
Kenneth Laudon
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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Digital Marketing
Dr. Kyle Allison
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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The Impact of Digitalization on Current Marketing Strategies
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez
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Music Marketing for the DIY Musician : Creating and Executing a Plan of Attack on a Low Budget
Bobby Borg
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Strategic Planning for Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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