Vertikale Vertriebskooperationen in der Bekleidungswirtschaft : Eine Analyse innovativer Distributionskonzepte US-amerikanischer und deutscher Bekleidungshersteller
Dworak Susanne Dworak
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Oekologieorientiertes Handelsmarketing : Grundlegungen, konzeptuale Ausformungen und empirische Einsichten
Kull Stephan Kull
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Positionierungsmanagement im Retail Banking : Ansaetze zur Entwicklung innovativer Profilierungsstrategien
Mihm Oliver Mihm
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Technologiemarketing fuer Groforschungseinrichtungen am Beispiel des Forschungszentrums Karlsruhe GmbH
Weger Christoph Weger
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Koordinationsdefizite in der Bekleidungswirtschaft : Eine konzeptionelle und empirische Analyse mit Hilfe des Koordinationsmaengel-Diagnose-Konzeptes
Heuinger Marc Heuinger
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Redistributionslogistik als Beitrag zur Ressourcenschonung : Elemente und Marktoptionen fuer ein ganzheitliches Stoffstrommanagement in nachhaltigen Wirtschaftssystemen am Beispiel der Gueterstroeme i
Hubner Renate Hubner
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Integrierte Preisoptimierung
Loffler Michael Loffler
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Nachkaufmarketing im Bekleidungseinzelhandel : Eine Analyse unter besonderer Beruecksichtigung des Redistributionsverhaltens der Konsumenten und des Redistributions-Mixes des Einzelhandels
Altenhovel Oliver Altenhovel
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Multimedia im persoenlichen Verkauf unter besonderer Beruecksichtigung des Auendienstes : Eine empirische Untersuchung auf der Grundlage des situativen Ansatzes zur Erklaerung der Akzeptanz und Effekt
Brockelmann Kerstin Brockelmann
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Zertifizierung von Qualitaetsmanagement-Systemen im Einzelhandel : Eine institutionenoekonomische Analyse der ISO 9000-Normenfamilie und Ableitung von Gestaltungsempfehlungen fuer ihre Revision
Becker Bernd Becker
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Beschaffung im Handel unter besonderer Beruecksichtigung der Auswirkungen von Efficient Consumer Response
Brettschneider Guido Brettschneider
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Unsicherheitsreduktion im Vermoegensanlagegeschaeft mit Privaten : Die Institution der stabilen Geschaeftsbeziehung als Erfolgsbasis fuer beratungsorientierte Filialbanken
Stein Peter Stein
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Die Entstehungsgeschichte des Berufs des Handelsvertreters : Unter besonderer Beruecksichtigung der Sozialgesetzgebung in den Jahren von 1871 - 1933
Bromm Boris Bromm
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Kuendigung und Kuendigungsschutz von Absatzmittlungsvertraegen : Dargestellt am Beispiel des Handelsvertreters, des Vertragshaendlers und des Franchisenehmers
Gunther-Graff Eva Gunther-Graff
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Neuronale Netze zur Prognose von Warenterminpreisen
Stolzke Ulf Stolzke
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Die Aufnahmebereitschaft des Handels fuer neue technologische Gebrauchsgueter unter Beruecksichtigung von Produkt-Vorankuendigungen
Scharffenberg Malte Scharffenberg
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Absatzwege und Vertragskonzepte fuer forstliche Umwelt- und Erholungsprodukte : Schlussfolgerungen aus 98 Fallstudien vor dem Hintergrund des Transaktionskostenansatzes
Mertens Berthold Mertens
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Die Haendlerzufriedenheit als Zielgroee im vertikalen Marketing der Automobilwirtschaft
Decker Alexander Decker
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Temporaere Benutzermodellierung fuer multimediale Produktpraesentationen im World Wide Web
Holldobler Tanja Holldobler
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Strategisches Absatzkanalmanagement in Maerkten mit hoher Nachfragemacht des Handels : Eine Bestandsaufnahme mit Beispielen aus der Moebelindustrie
Bergmann Gustav Bergmann
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Handelscontrolling : Allgemeine Grundlagen des Controllingbegriffs und die Funktionen des Controlling im Steuerungssystem des stationaeren Einzelhandels
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Mehrstufiges Marketing fuer Einsatzstoffe : Anwendungsvoraussetzungen und Strategietypen
Rudolph Michael Rudolph
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Unternehmensfuehrung in erfolgreichen Klein- und Mittelbetrieben : Eine empirische Untersuchung
Kompf Wolfgang Kompf
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Die Gastronomie als Absatzweg der deutschen Brauwirtschaft
Bosken-Diebels Paul Bosken-Diebels
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