Die Entstehungsgeschichte des Berufs des Handelsvertreters : Unter besonderer Beruecksichtigung der Sozialgesetzgebung in den Jahren von 1871 - 1933
Bromm Boris Bromm
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Kuendigung und Kuendigungsschutz von Absatzmittlungsvertraegen : Dargestellt am Beispiel des Handelsvertreters, des Vertragshaendlers und des Franchisenehmers
Gunther-Graff Eva Gunther-Graff
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Neuronale Netze zur Prognose von Warenterminpreisen
Stolzke Ulf Stolzke
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Absatzwege und Vertragskonzepte fuer forstliche Umwelt- und Erholungsprodukte : Schlussfolgerungen aus 98 Fallstudien vor dem Hintergrund des Transaktionskostenansatzes
Mertens Berthold Mertens
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Die Haendlerzufriedenheit als Zielgroee im vertikalen Marketing der Automobilwirtschaft
Decker Alexander Decker
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Temporaere Benutzermodellierung fuer multimediale Produktpraesentationen im World Wide Web
Holldobler Tanja Holldobler
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Handelscontrolling : Allgemeine Grundlagen des Controllingbegriffs und die Funktionen des Controlling im Steuerungssystem des stationaeren Einzelhandels
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Mehrstufiges Marketing fuer Einsatzstoffe : Anwendungsvoraussetzungen und Strategietypen
Rudolph Michael Rudolph
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Unternehmensfuehrung in erfolgreichen Klein- und Mittelbetrieben : Eine empirische Untersuchung
Kompf Wolfgang Kompf
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Die Gastronomie als Absatzweg der deutschen Brauwirtschaft
Bosken-Diebels Paul Bosken-Diebels
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Franchising in wirtschaftspsychologischer Perspektive. Handlungsspielraum und Handlungskompetenz in Franchise-Systemen : Eine empirische Studie bei Franchise-Nehmern
Maas Peter Maas
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Vertikaler Markenschutz als Problem der Markenartikelindustrie : Der Schutz des Markenartikels vor rufschaedigenden Kommunikationsmanahmen des Einzelhandels als Gegenstand werbewirkungstheoretischer
Schroder Hendrik Schroder
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Erfolgsdeterminanten im Einzelhandel : Eine theoriegestuetzte, empirische Analyse strategischer Erfolgsdeterminanten, unter besonderer Beruecksichtigung des Radio- und Fernsehfacheinzelhandels
Wahle Peter Wahle
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Langfristige Absatzplanung im Versandhandel : Dargestellt am Beispiel der Universalversender
Hellbusch Heinz Hellbusch
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Marktentwicklung und Marketing fuer Ackerschlepper aus deutscher Produktion
Maurer Hans-Peter Maurer
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Die Intensivierung des Bankauendienstes
Reichel Horst Christopher Reichel
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Abteilungen mit Unternehmersinn (AmU) im Handel : Konzeptionelle Grundlagen einer dezentralen Verkaufsorganisation in Handelsunternehmungen
Siebenbrock Heinz Siebenbrock
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Die Auslandsmarktbearbeitung im europaeischen Binnenmarkt : Unter besonderer Beruecksichtigung des spanischen Marktes
Goormann Hans Werner Goormann
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Strategische Entscheidungen fuer den Europaeischen Binnenmarkt : Am Beispiel der deutschen Automobilindustrie
Pfandner Gabriele Pfandner
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Informationsmanagement in mehrstufigen Handelssystemen : Grundzuege organisatorischer Gestaltungsmanahmen unter Beruecksichtigung einer repraesentativen Umfrage zur Einfuehrung dezentraler computerges
Olbrich Rainer Olbrich
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Die Wettbewerbsfaehigkeit der amerikanischen Automobilindustrie am Ende der 80er Jahre
Neuner Andreas Neuner
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Das Verbot der vertikalen Preisbindung : Interdisziplinaere Analyse eines Tabus auf marketingwissenschaftlicher und wettbewerbspolitischer Grundlage
Horst Jan-Peter Horst
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Ein Zwei-Stufen-Modell der Marktreaktion : Ein Instrument zur Analyse und Planung des Marketing-Mix-Einsatzes im wettbewerblichen Umfeld
Weber Adelheid Weber
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Informations- und Kommunikationsmanagement im Marketing mittelstaendischer Unternehmen der Investitionsgueterindustrie : Eine empirische Untersuchung
Bertram Ralf Bertram
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