Marketing Management
Philip Kotler
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Return on Investment in Training and Performance Improvement Programs
Patricia Pulliam Phillips
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Marketing Management, Global Edition
Philip Kotler
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Achieving Objectives Through Time Management
Institute of Leadership & Management
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Managing Conflict in the Workplace
Institute of Leadership & Management
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The ROI Fieldbook
Patricia Phillips
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Recruiting, Selecting and Inducting New Staff in the Workplace
Institute of Leadership & Management
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Managing Stress in the Workplace
Institute of Leadership & Management
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Managing Customer Service
Institute of Leadership & Management
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Managing the Efficient Use of Materials
Institute of Leadership & Management
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Proving the Value of Soft Skills : Measuring Impact and Calculating ROI
Patricia Pulliam Phillips
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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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In Action: Creating Mentoring and Coaching Programs
Linda Kyle Stromei
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Make Training Evaluation Work
Jack J. Phillips
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Survey Basics
Patricia Pulliam Phillips
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10 Steps to Successful Business Alignment
Jack J. Phillips
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Measuring the Success of Sales Training : A Step-by-Step Guide for Measuring Impact and Calculating ROI
Patricia Pulliam Phillips
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Real World Training Evaluation : Navigating Common Constraints for Exceptional Results
Patricia Pulliam Phillips
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Measuring the Success of Employee Engagement : A Step-by-Step Guide for Measuring Impact and Calculating ROI
Patricia Pulliam Phillips
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Proving the Value of Hr
Jack J. Phillips
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Principles of Marketing: An Asian Perspective
Philip Kotler
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