Creating Value with Data Analytics in Marketing : Mastering Data Science
Peter C. Verhoef
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Knowledge Assets and Knowledge Audits
Pawan (Independent, USA) Handa
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Knowledge Translation
Constantin (Bucharest University of Economic Studies, Romani Bratianu
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Knowledge Preservation and Curation
Margie (UnitedHealth Group, USA) Foster
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Critical Capabilities and Competencies for Knowledge Organizations
Alexeis (Coventry University, UK) Garcia-Perez
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Creating Value with Big Data Analytics : Making Smarter Marketing Decisions
Peter C. Verhoef
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