Creating Value with Big Data Analytics : Making Smarter Marketing Decisions
Edwin Kooge
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Creating Value with Data Analytics in Marketing : Mastering Data Science
Peter C. Verhoef
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Consumer Informational Privacy : Current Knowledge and Research Directions
Frank T. Beke
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Creating Value with Data Analytics in Marketing : Mastering Data Science
Peter C. Verhoef
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Creating Value with Data Analytics in Marketing : Mastering Data Science
Peter C. Verhoef
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Creating Value with Data Analytics in Marketing : Mastering Data Science
Peter C. Verhoef
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Creating Value with Big Data Analytics : Making Smarter Marketing Decisions
Peter C. Verhoef
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