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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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Service Industries Marketing : New Approaches
Mark Gabbott
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Der Beitrag des Strategischen Marketing zur Verbesserung der Problemloesungsfaehigkeit wirtschaftspolitischer Entscheidungen von Staaten : dargestellt am Beispiel der Bundesrepublik Deutschland
Kaapke Andreas Kaapke
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Marketingkommunikation im industriellen Anlagengeschaeft : Zielorientierter Instrumenteinsatz in einem Beziehungsmanagement mit langfristiger Erfolgsperspektive
Barten Gabriele Barten
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Integratives Qualitaets-, Zeit- und Kostenmanagement : Entwicklung und Implementierung eines ganzheitlichen Management-Konzepts
Steinbach Ralf Steinbach
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Public Relations bei Genossenschaften am Beispiel der Kreditgenossenschaften als Primaerinstitute des genossenschaftlichen Bankenverbundes
Musiol Susanne Musiol
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Die europaeischen Linienfluggesellschaften im Wettbewerb : Eine Analyse mittels des Konzepts der Strategischen Gruppen
Piepelow Volker Piepelow
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Vorentwicklungsmanagement in der Automobilzulieferindustrie : Konzeptionelle Grundlagen und empirische Untersuchung zur erfolgsorientierten Gestaltung der Vorentwicklung in Automobilzulieferunternehme
Diehlmann Gernort Diehlmann
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Die Erklaerung der Technikgenese des Elektroautomobils
Abt Dietmar Abt
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Konsum-Kompetenz: Eine neue Zielgroee fuer das Management von Geschaeftsbeziehungen : Theoretische Begruendung und empirische Ueberpruefung der Relevanz fuer das Konsumguetermarketing
Hennig-Thurau Thorsten Hennig-Thurau
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Strategien europaeischer Fluggesellschaften in einem liberalisierten Weltluftverkehr
Wiezorek Bernhard Wiezorek
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Vertikale Marketingstrategien im Investitionsgueterbereich : Dargestellt am Beispiel von Einsatzstoffen
Baumgarth Carsten Baumgarth
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Kundennutzenanalyse : Ein neues Verfahren zur Bestimmung und Verbesserung der Wettbewerbsfaehigkeit von Investitionsguetern
Schauenburg Jochen Schauenburg
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Planungsmarketing : Marketing zur Unterstuetzung der Implementation von Planungen der raeumlichen Kommunalentwicklung- Eine empirische Analyse anhand von 50 Staedten und Gemeinden
Dollekes Hans-Elmar Dollekes
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Multimedia im persoenlichen Verkauf unter besonderer Beruecksichtigung des Auendienstes : Eine empirische Untersuchung auf der Grundlage des situativen Ansatzes zur Erklaerung der Akzeptanz und Effekt
Brockelmann Kerstin Brockelmann
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Die Aufnahmebereitschaft des Handels fuer neue technologische Gebrauchsgueter unter Beruecksichtigung von Produkt-Vorankuendigungen
Scharffenberg Malte Scharffenberg
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Vereinheitlichung der Werbung im Rahmen der internationalen Marktbearbeitung : Eine empirische Analyse am Beispiel des Shampoo-Marktes
Went Thomas Went
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Marketing Mix Standardisation in International Marketing : An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and Its Internal and External Correlates
Tobias Richter
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Strategisches Management fuer innovative technologieorientierte Gruenderunternehmen
Porner Ronald Porner
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Computergestuetzte Entscheidungshilfen im Marketing : Die Integration informationsorientierter, modellorientierter und wissensbasierter Ansaetze im Rahmen eines Systems zur Unterstuetzung der Analyse
Both Martin Both
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Die Entwicklung eines Informations- und Kommunikationssystems fuer das Beschaffungsmarketing in Industriebetrieben
Piontek Jochem Piontek
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Die Marketing-Konzeption in deutschen Chemieunternehmen - eine betriebswirtschaftlich-historische Analyse am Beispiel der BASF Ludwigshafen
Kreutle Ulrich Kreutle
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