Vertikale Marketingstrategien im Investitionsgueterbereich : Dargestellt am Beispiel von Einsatzstoffen
Baumgarth Carsten Baumgarth
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Kundennutzenanalyse : Ein neues Verfahren zur Bestimmung und Verbesserung der Wettbewerbsfaehigkeit von Investitionsguetern
Schauenburg Jochen Schauenburg
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Planungsmarketing : Marketing zur Unterstuetzung der Implementation von Planungen der raeumlichen Kommunalentwicklung- Eine empirische Analyse anhand von 50 Staedten und Gemeinden
Dollekes Hans-Elmar Dollekes
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Multimedia im persoenlichen Verkauf unter besonderer Beruecksichtigung des Auendienstes : Eine empirische Untersuchung auf der Grundlage des situativen Ansatzes zur Erklaerung der Akzeptanz und Effekt
Brockelmann Kerstin Brockelmann
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Die Aufnahmebereitschaft des Handels fuer neue technologische Gebrauchsgueter unter Beruecksichtigung von Produkt-Vorankuendigungen
Scharffenberg Malte Scharffenberg
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Vereinheitlichung der Werbung im Rahmen der internationalen Marktbearbeitung : Eine empirische Analyse am Beispiel des Shampoo-Marktes
Went Thomas Went
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Marketing Mix Standardisation in International Marketing : An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and Its Internal and External Correlates
Tobias Richter
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Strategisches Management fuer innovative technologieorientierte Gruenderunternehmen
Porner Ronald Porner
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Computergestuetzte Entscheidungshilfen im Marketing : Die Integration informationsorientierter, modellorientierter und wissensbasierter Ansaetze im Rahmen eines Systems zur Unterstuetzung der Analyse
Both Martin Both
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Die Entwicklung eines Informations- und Kommunikationssystems fuer das Beschaffungsmarketing in Industriebetrieben
Piontek Jochem Piontek
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Die Marketing-Konzeption in deutschen Chemieunternehmen - eine betriebswirtschaftlich-historische Analyse am Beispiel der BASF Ludwigshafen
Kreutle Ulrich Kreutle
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Bankpreise und Kundenverhalten : Eine empirische Analyse unter besonderer Beruecksichtigung wissenschaftstheoretischer und verhaltenstheoretischer Erkenntnisse
Rapp Andreas Rapp
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Strategisches Marktauswahlverhalten mittelstaendischer Unternehmen auf internationalen Maerkten : Eine theoretische Fundierung und empirische Untersuchung, dargestellt am Beispiel der Oberbekleidungsi
Obbelode Frank Obbelode
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Programmzeitschriften aus publizistischer und wirtschaftlicher Sicht : Situationsdarstellung und empirische Studie
Kuhn Christiane Kuhn
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Strukturwandel des japanischen Distributionssystems : Konsequenzen fuer das vertikale Marketing in Japan
Gottschlich Hendrik Gottschlich
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Die Nachfrage und das Angebot von externen Informationen zu Unternehmensstrategien in einem Online-Informationssystem : Entscheidungsorientierte Analyse am Beispiel des europaeischen Binnenmarktes, An
Weber-Schafer Ute Weber-Schafer
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Grundlagen der Internationalen Werbung : Mit einer empirischen Fallstudie ueber den Einsatz von Werten in der Werbung am Beispiel von 'Der Spiegel' und 'Time' 1972, 1982, 1992
Werner Brigitte Werner
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«Politik-Marketing» : Die Marketing-Strategien der beiden groen Volksparteien (CDU, SPD) im Bundestagswahlkampf 2002 mit Schwerpunkt auf Materialien der CDU
Focke Sandra Focke
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Non-technological and non-economic innovations : Contributions to a theory of robust innovation
Steffen Roth
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Perspectives on Marketing Management in Ireland
Mary (University College Dublin) Lambkin
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Marketing IT Products and Services
Jessica Keyes
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Sales Force Management : Leadership, Innovation, Technology: International Student Edition
Mark W. Johnston
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International Business : Attitudes and Alternatives
Alan (Regents University, UK) Sitkin
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Transcultural Marketing
Marye Tharp
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