Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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International Marketing : Strategy development and implementation
Carl Arthur Solberg
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Comparative Corporate Governance : A Research Overview
Thomas Clarke
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Responsible Leadership
Nicola Pless
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Marketing Strategy for the Creative and Cultural Industries
Bonita (Lycoming College, USA) Kolb
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Strategic Integrated Marketing Communications
Larry (Larry Percy Consulting, USA) Percy
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Essentials of Marketing : Theory and Practice for a Marketing Career
David (Newcastle Business School, UK) Brown
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Brand Transformation : Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy
Keith (Aston University) Glanfield
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The Green Six Sigma Handbook : A Complete Guide for Lean Six Sigma Practitioners and Managers
Ron Basu
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Developing Data Migrations and Integrations with Salesforce : Patterns and Best Practices
David Masri
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Sustainability Marketing : New directions and practices
Rishi Raj (Guru Nanak Dev University, India) Sharma
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From Categories to Categorization : Studies in Sociology, Organizations and Strategy at the Crossroads
Rodolphe (HEC Paris, France) Durrand
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Integrated Marketing Communications in Football
Argyro Elisavet (Loughborough University, UK) Manoli
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Search Marketing : A Strategic Approach to SEO and SEM
Kelly (Founder and CEO) Cutler
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The Routledge Handbook of Catalysts for a Sustainable Circular Economy
Hanna Lehtimaki
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Corporate Social Responsibility and Sustainability : From Values to Impact
Katarzyna (Hult International Business School) Bachnik
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The Routledge Companion to Corporate Branding
Oriol (ESADE Business School, Spain.) Iglesias
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Vincent (Universite Libre de Bruxelles, Belgium.) Mabillard
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Leading the Listening Organisation : Creating Organisations that Flourish
Mike Pounsford
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Marketing Skills in Practice : Developing a Successful Marketing Career
Linda Anne Barkas
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Business Ethics : Methods, Theories, and Application
Christian U. Becker
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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From Human-Centered Design to Human-Centered Society : Creatively Balancing Business Innovation and Societal Exploitation
William B. Rouse
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