Focus Groups : Supporting Effective Product Development
Joe Langford
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Digital Marketing : Integrating Strategy, Sustainability, and Purpose
Ira (Entwine, Inc., USA) Kaufman
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Strategic Sales Management : Insights and Guidance from Top Interim Managers
Peter Buchenau
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FANOMICS® : Turn Customers into Fans and Profit from it
Roman Becker
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Marketing Research With R And Python
Howard Pong-yuen (Chinese University Of Hong Kong, Hong Kong) Lam
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Never Mind the Sizzle...Where's the Sausage? : Branding based on substance not spin
David (University of Hull, UK) Taylor
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Marketing Planning for Services
Adrian Payne
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Meatball Sundae : How new marketing is transforming the business world (and how to thrive in it)
Seth Godin
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Marketing Communications : Touchpoints, sharing and disruption
Chris Fill
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The 25 Sales Habits of Highly Successful Salespeople
Stephan Schiffman
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Niche : The missing middle and why business needs to specialise to survive
James Harkin
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Brand Management : A Theoretical and Practical Approach
Rik Riezebos
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Relationship Marketing Management
Ed (Senior Lecturer Department of Marketing, Gloucestershire B Little
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Qualitative Market Research : A Practitioner's and Buyer's Guide
Wendy Gordon
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Global Marketing Management
Kiefer (Principal Lecturer in Marketing and Programme Leader of U Lee
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Marketing Management for Nonprofit Organizations
Adrian (The Robert Hartsook Professor of Fundraising, Indian Sargeant
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Content Marketing In A Week : Engage Your Audience With Compelling Content In Seven Simple Steps
Jane Heaton
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Market-Based Management : Pearson New International Edition
Roger Best
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Sales Management
Chris Noonan
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Product Strategy and Management
Michael Baker
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Internal Marketing: Directions for Management
Barbara Lewis
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Activity-Based Costing : Making It Work for Small and Mid-Sized Companies
Douglas T. Hicks
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Quantitative Models in Marketing Research
Philip Hans (Erasmus Universiteit Rotterdam) Franses
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Marketing Financial Services
Mike Wright
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