Marketing Planning for Services
Adrian Payne
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Marketing Communications : Touchpoints, sharing and disruption
Chris Fill
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Brand Management : A Theoretical and Practical Approach
Rik Riezebos
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Relationship Marketing Management
Ed (Senior Lecturer Department of Marketing, Gloucestershire B Little
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Global Marketing Management
Kiefer (Principal Lecturer in Marketing and Programme Leader of U Lee
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Marketing Management for Nonprofit Organizations
Adrian (The Robert Hartsook Professor of Fundraising, Indian Sargeant
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Market-Based Management : Pearson New International Edition
Roger Best
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Product Strategy and Management
Michael Baker
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Sales Management
Chris Noonan
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Internal Marketing: Directions for Management
Barbara Lewis
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Activity-Based Costing : Making It Work for Small and Mid-Sized Companies
Douglas T. Hicks
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Marketing Financial Services
Mike Wright
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Concepts and Cases in Retail and Merchandise Management 2nd Edition
Nancy J. Rabolt
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Advertising : strategy, creativity and media
Chris Fill
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Customer Relationship Management
Ed Peelen
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Principles of Retailing
John Fernie
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Negotiating and Influencing Skills : The Art of Creating and Claiming Value
Brad McRae
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The Advanced Dictionary of Marketing : Putting Theory to Use
Scott (, Associate Professor of Marketing and Strategic Managem Dacko
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e-Marketing : Applications of Information Technology and the Internet within Marketing
Cor (Rotterdam School of Management, Erasmus University, The Molenaar
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Social Marketing and Social Change : Strategies and Tools For Improving Health, Well-Being, and the Environment
R. Craig Lefebvre
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Managing and Marketing Technology
David (University of Bath) Ford
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Financial Services Marketing : An International Guide to Principles and Practice
Christine (Nottingham Business School, UK) Ennew
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Product Planning Essentials
Kenneth B. Kahn
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Focus Groups : Supporting Effective Product Development
Joe Langford
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