Individuals in B2B Marketing : Sensemaking and Action in Context
Maria (Abo Akademi University, Finland.) Ivanova-Gongne
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Introduction to Sport Marketing
Aaron C.T. (Loughborough University London, UK) Smith
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Promise, Pitfalls, and Potential of Social Entrepreneurship : Positive Change Unleashed
Sheila Cannon
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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Sustainable Marketing Planning
Neil Richardson
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Degrowth, Depth and Hope in Sustainable Business : Reflections from Denmark, Finland and Sweden
Iana Nesterova
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Measuring Good Business : Making Sense of Environmental, Social and Governance (ESG) Data
Richard Hardyment
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Irreplaceable Service Manager : 90 Day Road Map to Your Best Fixed-Op's Month Ever
Chris Collins
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The Price of Global Health : Drug Pricing Strategies to Balance Patient Access and the Funding of Innovation
Ed Schoonveld
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The Marketing Director's Handbook : The Definitive Guide to Superior Marketing for Business and Boardroom Success Volume 1
Tim Arnold
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Comparative Corporate Governance : A Research Overview
Thomas Clarke
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Sustainability Marketing : New directions and practices
Rishi Raj (Guru Nanak Dev University, India) Sharma
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From Categories to Categorization : Studies in Sociology, Organizations and Strategy at the Crossroads
Rodolphe (HEC Paris, France) Durrand
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Governing the Firm in the Social Interest : Corporate Governance Reimagined
Catherine Casey
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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From Human-Centered Design to Human-Centered Society : Creatively Balancing Business Innovation and Societal Exploitation
William B. Rouse
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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Socratic Dialogue : Voicing Values
Sira Abenoza
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Business Ethics : Methods, Theories, and Application
Christian U. Becker
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Focus Groups : Supporting Effective Product Development
Joe Langford
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Digital Marketing : Integrating Strategy, Sustainability, and Purpose
Ira (Entwine, Inc., USA) Kaufman
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Search Marketing : A Strategic Approach to SEO and SEM
Kelly (Founder and CEO) Cutler
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