Marketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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The Marketing Matrix : How the Corporation Gets Its Power – And How We Can Reclaim It
Gerard (University of Stirling, UK) Hastings
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Social Marketing : Principles and Practice for Delivering Global Change
Gerard (University of Stirling, UK) Hastings
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Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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