Can Marketing Save the Planet? : 101 Practical Ways to Use Sustainable Marketing as a Force for Good
Michelle Carvill
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Tech For Good : Imagine Solving the World’s Greatest Challenges
Marga Hoek
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Truth, Lies, and Advertising : The Art of Account Planning
Jon Steel
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Living the Brand : How to Transform Every Member of Your Organization into a Brand Champion
Nicholas Ind
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How Brands Grow 2 Revised Edition : Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Jenni (Research Professor and Associate Director, Research P Romaniuk
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The Art of Digital Marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
Ian (The Digital Marketing Institute) Dodson
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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Harry Macdivitt
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Behavioral Science in the Wild
Nina Mazar
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The Essentials of Contemporary Marketing
Mo Willan
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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Lean CX : How to Differentiate at Low Cost and Least Risk
Robert Dew
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Business School Research : Excellence, Academic Quality and Positive Impact
Eric Cornuel
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The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Jean-Noel Kapferer
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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
John DeVincentis
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Citizen Brands : Putting Society at the Heart of Your Business
Michael Willmott
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Welcome to the Creative Age : Bananas, Business and the Death of Marketing
Mark Earls
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Value-based Marketing : Marketing Strategies for Corporate Growth and Shareholder Value
Peter (Warwick Business School) Doyle
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Rethinking Sales Management : A Strategic Guide for Practitioners
Beth (Portsmouth University) Rogers
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Channel Champions : How Leading Companies Build New Strategies to Serve Customers
Steven Wheeler
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Customer Experience Innovation : How to Get a Lasting Market Edge
Robert (Coriolis Innovation, Australia) Dew
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Negotiating with Backbone : Eight Sales Strategies to Defend Your Price and Value
Reed Holden
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The Growth Drivers : The Definitive Guide to Transforming Marketing Capabilities
Andy Bird
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Emotion Marketing: The Hallmark Way of Winning Customers for Life
Scott Robinette
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Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach
Linda Richardson
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