Leading Sustainably : The Path to Sustainable Business and How the SDGs Changed Everything
Trista Bridges
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Omni-Channel Retail and the Supply Chain : Working Together for a Competitive Advantage
Paul Myerson
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Orchestrating Success : Improve Control of the Business with Sales & Operations Planning
Richard C. Ling
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Kellogg on Integrated Marketing
Dawn (University of Arizona, Tucson, AZ) Iacobucci
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Marketing Hospitality
Cathy H. C. Hsu
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Healthcare Relationship Marketing : Strategy, Design and Measurement
Ira J. Haimowitz
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The Arab World Unbound : Tapping into the Power of 350 Million Consumers
Vijay Mahajan
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The Social Media Handbook : Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential
Nancy Flynn
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Why Customers Would Rather Have a Smartphone than a Car : Relationship Retailing as an Opportunity
Cor Molenaar
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Expand, Grow, Thrive : 5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method
Pete (President and Founder of Licensing Brands, Inc.) Canalichio
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Effective Brand Leadership : Be Different - Stay Different - Or Perish
Chris Edger
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Winning with Data in the Business of Sports : CRM and Analytics
Fiona Green
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New Consumer Marketing : Managing a Living Demand System
Susan (Cranfield School of Management) Baker
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Leading the Sales Force : A Dynamic Management Process
Rene Y. Darmon
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The Durable Corporation : Strategies for Sustainable Development
Guler Aras
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The Psychology of Marketing : Cross-Cultural Perspectives
Gerhard Raab
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Ageing Populations and Changing Labour Markets : Social and Economic Impacts of the Demographic Time Bomb
Stella Vettori
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The Passion Conversation : Understanding, Sparking, and Sustaining Word of Mouth Marketing
Robbin Phillips
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The Agile Marketer : Turning Customer Experience Into Your Competitive Advantage
Roland Smart
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Integrated Assurance : Risk Governance Beyond Boundaries
Vicky Kubitscheck
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Patient Safety : Perspectives on Evidence, Information and Knowledge Transfer
Lorri Zipperer
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Branding and Product Design : An Integrated Perspective
Monika Hestad
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Leading the Customer Experience : Inspirational Service Leadership
Sarah Cook
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Value Creation and the Internet of Things : How the Behavior Economy will Shape the 4th Industrial Revolution
Alexander Manu
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