Innovation Management and New Product Development
Paul Trott
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Marketing : Theory, Evidence, Practice
Byron (Professor of Marketing Science, Professor of Marketing S Sharp
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Don't Mess with the Logo
Andy Milligan
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The Art of Digital Marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
Ian (The Digital Marketing Institute) Dodson
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Myths of Marketing : Banish the Misconceptions and Become a Great Marketer
Grant Leboff
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The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader : The iconic articles by bestselling authors W. Chan Kim and Renee Mauborgne
W. Chan Kim
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Out of the Box Marketing : How to Build a Super-Profitable Business
David Abingdon
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Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy
Malcolm McDonald
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Digital Marketing Fundamentals : From Strategy to ROI
Marjolein Visser
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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Harry Macdivitt
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Responsible Management Education : The PRME Global Movement
Principles for Responsible Management Education
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Account-Based Marketing For Dummies
Sangram Vajre
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Irreplaceable Service Manager : 90 Day Road Map to Your Best Fixed-Op's Month Ever
Chris Collins
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Kapferer on Luxury : How Luxury Brands Can Grow Yet Remain Rare
Jean-Noel Kapferer
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The Definitive Guide to Strategic Content Marketing : Perspectives, Issues, Challenges and Solutions
Lazar Dzamic
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AI for Marketing and Product Innovation : Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
A. K. Pradeep
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International Marketing and Export Management
Gerald Albaum
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Marketing Communications
Chris Fill
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Humanizing B2B : The new truth in marketing that will transform your brand and your sales
Paul Cash
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BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
Drew Eric Whitman
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How to Hook a Whale : Secrets of Selling to the Ultra High Net Worth
Marcus Lim
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Purchasing and Supply Chain Management : A Sustainability Perspective
Thomas Johnsen
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Hacking Sales : The Playbook for Building a High-Velocity Sales Machine
Max Altschuler
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Inbound Selling : How to Change the Way You Sell to Match How People Buy
Brian Signorelli
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