Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Christine (Nottingham Business School, UK) Ennew
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Ceyp Michael Ceyp
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Add to BasketVertikale Vertriebskooperationen in der Bekleidungswirtschaft : Eine Analyse innovativer Distributionskonzepte US-amerikanischer und deutscher Bekleidungshersteller
Dworak Susanne Dworak
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Add to BasketManagement von Messebeteiligungen : Identifikation und Erklaerung messespezifischer Grundhaltungen auf der Basis einer empirischen Untersuchung
Ueding Ralf Ueding
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Giesen-Netzer Irene Giesen-Netzer
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Add to BasketQualitaetsbeurteilung investiver Dienstleistungen : Operationalisierungsansaetze an einem empirischen Beispiel zentraler EDV-Dienste
Buker Bernd Buker
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Add to BasketErfolgsfaktoren der Werbung im Produktlebenszyklus : Ein Beitrag zur Werbewirkungsforschung
Schurmann Uwe Schurmann
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Birkelbach Ralf Birkelbach
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Fischer Thomas Fischer
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Add to BasketTelefonieren zum Nulltarif und unlauterer Wettbewerb : Die 0130-Rufnummer als Marketinginstrument aus wettbewerbsrechtlicher Sicht
Lohaus Ulrich Lohaus
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Muller Nikolaus Muller
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Add to BasketDie Grohandelsgestuetzte Handwerkerkooperation (GHK) : Grundlagen der inhaltlichen und organisatorischen Gestaltung am Beispiel von Holzfachgrohaendlern
Grote Christoph Grote
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Laakmann Kai Laakmann
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Wollenstein Stefan Wollenstein
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Add to BasketThe Marketing Matrix : How the Corporation Gets Its Power – And How We Can Reclaim It
Gerard (University of Stirling, UK) Hastings
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Gerard (University of Stirling, UK) Hastings
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Gerard (University of Stirling, UK) Hastings
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Gerard (University of Stirling, UK) Hastings
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Add to BasketHyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Christine (Nottingham Business School, UK) Ennew
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Christine (Nottingham Business School, UK) Ennew
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Christine (Nottingham Business School, UK) Ennew
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