Global Marketing, Global Edition
Mark Green
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Market-Based Management : Pearson New International Edition
Roger Best
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Sales Management
Chris Noonan
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Product Strategy and Management
Michael Baker
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Activity-Based Costing : Making It Work for Small and Mid-Sized Companies
Douglas T. Hicks
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Internal Marketing: Directions for Management
Barbara Lewis
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Quantitative Models in Marketing Research
Philip Hans (Erasmus Universiteit Rotterdam) Franses
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Marketing Financial Services
Mike Wright
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Marketing Planning for the Pharmaceutical Industry
John Lidstone
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Concepts and Cases in Retail and Merchandise Management 2nd Edition
Nancy J. Rabolt
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Greener Marketing : A Global Perspective on Greening Marketing Practice
Martin Charter
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CIM Handbook of Strategic Marketing
Colin Egan
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Advertising : strategy, creativity and media
Chris Fill
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Negotiating and Influencing Skills : The Art of Creating and Claiming Value
Brad McRae
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Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions
C. A. Preston
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Principles of Retailing
John Fernie
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Strategic Marketing in Tourism Services
Rodoula H. Tsiotsou
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Healthcare Relationship Marketing : Strategy, Design and Measurement
Ira J. Haimowitz
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Social Marketing and Social Change : Strategies and Tools For Improving Health, Well-Being, and the Environment
R. Craig Lefebvre
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Marketing Hospitality
Cathy H. C. Hsu
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The Advanced Dictionary of Marketing : Putting Theory to Use
Scott (, Associate Professor of Marketing and Strategic Managem Dacko
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Managing and Marketing Technology
David (University of Bath) Ford
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Product Planning Essentials
Kenneth B. Kahn
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The Durable Corporation : Strategies for Sustainable Development
Guler Aras
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