Marketing Management
Philip Kotler
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Marketing Management, Global Edition
Philip Kotler
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Designing Customer Service Processes
Jochen (Nus, S'pore) Wirtz
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Principles of Marketing: An Asian Perspective
Philip Kotler
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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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Pricing Services And Revenue Management
Jochen (Nus, S'pore) Wirtz
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