The Global Corporation : Sustainable, Effective and Ethical Practices, A Case Book
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Patrick (Grenoble School of Management, France) O'Sullivan
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ManageFirst : Customer Service with Online Exam Voucher
National Restaurant Association
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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edition
Tim Smith
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Marketing Mistakes and Successes
Robert F. (Cleveland State University) Hartley
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Joseph F., Jr. (Louisiana State University) Hair
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Kaapke Andreas Kaapke
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Barten Gabriele Barten
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Steinbach Ralf Steinbach
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Musiol Susanne Musiol
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Piepelow Volker Piepelow
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Diehlmann Gernort Diehlmann
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Abt Dietmar Abt
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Add to BasketKonsum-Kompetenz: Eine neue Zielgroee fuer das Management von Geschaeftsbeziehungen : Theoretische Begruendung und empirische Ueberpruefung der Relevanz fuer das Konsumguetermarketing
Hennig-Thurau Thorsten Hennig-Thurau
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Wiezorek Bernhard Wiezorek
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Add to BasketVertikale Marketingstrategien im Investitionsgueterbereich : Dargestellt am Beispiel von Einsatzstoffen
Baumgarth Carsten Baumgarth
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Schauenburg Jochen Schauenburg
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Dollekes Hans-Elmar Dollekes
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