Search Marketing : A Strategic Approach to SEO and SEM
Kelly (Founder and CEO) Cutler
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Digital Marketing : Integrating Strategy, Sustainability, and Purpose
Ira (Entwine, Inc., USA) Kaufman
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Focus Groups : Supporting Effective Product Development
Joe Langford
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FANOMICS® : Turn Customers into Fans and Profit from it
Roman Becker
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Marketing Research With R And Python
Howard Pong-yuen (Chinese University Of Hong Kong, Hong Kong) Lam
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Marketing Planning for Services
Adrian Payne
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Marketing Communications : Touchpoints, sharing and disruption
Chris Fill
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Brand Management : A Theoretical and Practical Approach
Rik Riezebos
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Relationship Marketing Management
Ed (Senior Lecturer Department of Marketing, Gloucestershire B Little
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Qualitative Market Research : A Practitioner's and Buyer's Guide
Wendy Gordon
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Global Marketing Management
Kiefer (Principal Lecturer in Marketing and Programme Leader of U Lee
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Marketing Management for Nonprofit Organizations
Adrian (The Robert Hartsook Professor of Fundraising, Indian Sargeant
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Market-Based Management : Pearson New International Edition
Roger Best
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Product Strategy and Management
Michael Baker
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Sales Management
Chris Noonan
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Internal Marketing: Directions for Management
Barbara Lewis
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Activity-Based Costing : Making It Work for Small and Mid-Sized Companies
Douglas T. Hicks
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Quantitative Models in Marketing Research
Philip Hans (Erasmus Universiteit Rotterdam) Franses
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Concepts and Cases in Retail and Merchandise Management 2nd Edition
Nancy J. Rabolt
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Greener Marketing : A Global Perspective on Greening Marketing Practice
Martin Charter
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Marketing Financial Services
Mike Wright
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Marketing Planning for the Pharmaceutical Industry
John Lidstone
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Advertising : strategy, creativity and media
Chris Fill
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Customer Relationship Management
Ed Peelen
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