Reputation Management : The Key to Successful Public Relations and Corporate Communication
John Doorley
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Sales Force Management : Leadership, Innovation, Technology
Mark W. Johnston
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Strategic Marketing Management
Richard M.S. (Loughborough University, UK) Wilson
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Sales Force Management : Leadership, Innovation, Technology
Mark W. Johnston
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Introduction to Sport Marketing : Second edition
Aaron C.T. (Loughborough University London, UK) Smith
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Toward Cross-Channel Management : A Comprehensive Guide for Retail Firms
Thomas Rudolph
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High-Impact Sales Force Automation : A Strategic Perspective
Glen (GSP & Associates, LLC, Placitas, New Mexico, USA) Petersen
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High-Impact Sales Force Automation : A Strategic Perspective
Glen (GSP & Associates, LLC, Placitas, New Mexico, USA) Petersen
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Selling Today: Partnering to Create Value, Global Edition
Gerald Manning
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Marketing Planning for Services
Adrian Payne
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Marketing Communications : Touchpoints, sharing and disruption
Chris Fill
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Brand Management : A Theoretical and Practical Approach
Rik Riezebos
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Relationship Marketing Management
Ed (Senior Lecturer Department of Marketing, Gloucestershire B Little
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Global Marketing Management
Kiefer (Principal Lecturer in Marketing and Programme Leader of U Lee
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Marketing Management for Nonprofit Organizations
Adrian (The Robert Hartsook Professor of Fundraising, Indian Sargeant
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Market-Based Management : Pearson New International Edition
Roger Best
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Product Strategy and Management
Michael Baker
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Sales Management
Chris Noonan
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Internal Marketing: Directions for Management
Barbara Lewis
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Activity-Based Costing : Making It Work for Small and Mid-Sized Companies
Douglas T. Hicks
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Concepts and Cases in Retail and Merchandise Management 2nd Edition
Nancy J. Rabolt
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Marketing Financial Services
Mike Wright
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