Data Mining and Market Intelligence for Optimal Marketing Returns
Susan Chiu
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Data Mining and Market Intelligence for Optimal Marketing Returns
Susan Chiu
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International Perspectives of Marketing Theory
Mark Tadajewski
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The Guide to Financial Public Relations : How to Stand Out in the Midst of Competitive Clutter
Larry Chambers
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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
Norazah Mohd Suki
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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Hans Ruediger Kaufmann
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Green Marketing and Environmental Responsibility in Modern Corporations
Thangasamy Esakki
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Driving Traffic and Customer Activity Through Affiliate Marketing
Surabhi Singh
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Driving Traffic and Customer Activity Through Affiliate Marketing
Surabhi Singh
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Positioning Markets and Governments in Public Management
Helisse Levine
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Positioning Markets and Governments in Public Management
Helisse Levine
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Examining the Role of Well-Being in the Marketing Discipline
Pamela L. (Florida State University, USA) Perrewe
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Examining the Role of Well-Being in the Marketing Discipline
Pamela L. (Florida State University, USA) Perrewe
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Toward Cross-Channel Management : A Comprehensive Guide for Retail Firms
Thomas Rudolph
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Strategic Marketing Management in Asia : Case Studies and Lessons across Industries
Syed Saad Andaleeb
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Sport Marketing
Windy Dees
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Handbook of Qualitative Research Methods in Marketing
Russell W. Belk
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