The 4 A's of Marketing : Creating Value for Customer, Company and Society
Jagdish (Emory University) Sheth
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Customer Obsessed : A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge
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Add to BasketLean CX : How to Differentiate at Low Cost and Least Risk
Robert Dew
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Add to BasketComparative Corporate Governance : A Research Overview
Thomas Clarke
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Add to BasketCreating Passion Brands : How to Build Emotional Brand Connection with Customers
Helen Edwards
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Luxury World : The Past, Present and Future of Luxury Brands
Mark Tungate
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Brand Success : How the World's Top 100 Brands Thrive and Survive
Matt Haig
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Marketing Excellence 3 : Award-Winning Companies Reveal the Secrets of Their Success
Hugh Burkitt
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Kapferer on Luxury : How Luxury Brands Can Grow Yet Remain Rare
Jean-Noel Kapferer
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Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy
Malcolm McDonald
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Selling Your Value Proposition : How to Transform Your Business into a Selling Organization
Cindy Barnes
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Building Brand Experiences : A Practical Guide to Retaining Brand Relevance
Dr Darren Coleman
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The Management of Luxury : An International Guide
Benjamin (Research Assistant and Project Manager) Berghaus
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Participation Marketing : Unleashing Employees to Participate and Become Brand Storytellers
Michael Brito
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Creating Customer Loyalty : Build Lasting Loyalty Using Customer Experience Management
Chris Daffy
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The Sustainability Mindset Principles : A Guide to Developing a Mindset for a Better World
Isabel Rimanoczy
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Motivation in Organisations : Searching for a Meaningful Work-Life Balance
Manuel Guillen
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Essentials of Pricing Analytics : Tools and Implementation with Excel
Erik (Inland Norway University of Applied Sciences, Norway) Haugom
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Sustainability and Corporate Governance : A Guide to Law and Practice
Alan S. Gutterman
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Strategic Brand Management and Development : Creating and Marketing Successful Brands
Sotiris T. (University of Exeter, UK) Lalaounis
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