Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Julie Atherton
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Measuring Good Business : Making Sense of Environmental, Social and Governance (ESG) Data
Richard Hardyment
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Measuring Good Business : Making Sense of Environmental, Social and Governance (ESG) Data
Richard Hardyment
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The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Jean-Noel Kapferer
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Living the Brand : How to Transform Every Member of Your Organization into a Brand Champion
Nicholas Ind
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Marketing with Strategic Empathy : Inspiring Strategy with Deeper Consumer Insight
Claire Brooks
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Branding Inside Out : Internal Branding in Theory and Practice
Nicholas Ind
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Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Martin Lindstrom
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Creating and Delivering Your Value Proposition : Managing Customer Experience for Profit
Cindy Barnes
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Content - The Atomic Particle of Marketing : The Definitive Guide to Content Marketing Strategy
Rebecca Lieb
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B2B Marketing Strategy : Differentiate, Develop and Deliver Lasting Customer Engagement
Heidi Taylor
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E-Commerce Website Optimization : Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
Dan (CEO) Croxen-John
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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Complaint Management Excellence : Creating Customer Loyalty Through Service Recovery
Sarah Cook
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Sales and Marketing Channels : How to Build and Manage Distribution Strategy
Julian Dent
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The Definitive Guide to Strategic Content Marketing : Perspectives, Issues, Challenges and Solutions
Lazar Dzamic
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Effective Sales Enablement : Achieve sales growth through collaborative sales and marketing
Pam Didner
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
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AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience
Katie King
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The Digital Marketing Handbook : Deliver Powerful Digital Campaigns
Simon Kingsnorth
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