The Marketing Director's Handbook : Volumes 1 and 2
Tim Arnold
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Managerial Economics : Markets and the Firm, International Edition
William (Arizona State University) Boyes
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Brian Gibson
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Derek Torrington
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Alastair Day
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Alan C. Shapiro
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Elias G. Carayannis
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John Townsend
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Salah Hassan
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Philip Kotler
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