The Marketing Director's Handbook : Volumes 1 and 2
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Barend (Leiden University Medical Centre, The Netherlands) Mons
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Louis (University of Liege, Belgium) Esch
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Philip Kotler
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Gary Dessler
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Edwin T. (Middle Tennessee State University, Murfreesboro, Ten Burton
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Alan C. Shapiro
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Joel D. Wisner
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Brian Gibson
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Michael Poole
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Steve New
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Tim G. Andrews
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