E-Commerce Industry Chain : Theory and Practice, Paperback / softback Book

E-Commerce Industry Chain : Theory and Practice Paperback / softback

Part of the Advanced Studies in E-Commerce series

Paperback / softback

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Description

This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption).

It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce.

This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system.

Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.

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