B2B Brand Management
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Morrisey on Planning, A Guide to Strategic Thinking : Building Your Planning Foundation
George L. Morrisey
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Morrisey on Planning, A Guide to Long-Range Planning : Creating Your Strategic Journey
George L. Morrisey
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Morrisey on Planning, A Guide to Tactical Planning : Producing Your Short-Term Results
George L. Morrisey
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The Executive Guide to Strategic Planning
Patrick J. Below
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