An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Philip Kotler
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Add to BasketMarketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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Add to BasketH2H Marketing : The Genesis of Human-to-Human Marketing
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Philip Kotler
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Add to BasketA Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Add to BasketHBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Philip Kotler
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Add to BasketHBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Clayton M. Christensen
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