Madison Avenue Manslaughter : An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Michael Farmer
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Goodvertising : Creative Advertising that Cares
Thomas Kolster
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Brilliant Copywriting : How to craft the most interesting and effective copy imaginable
Roger Horberry
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Why Does The Pedlar Sing? : What Creativity Really Means in Advertising
Paul Feldwick
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How To Write An Inspired Creative Brief, 3rd Edition : A creative's advice on the first step of the creative process
Howard Ibach
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How to Get to Great Ideas : A system for smart, extraordinary thinking
Dave Birss
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The Copywriter's Handbook (4th Edition) : A Step-By-Step Guide to Writing Copy that Sells
Robert Bly
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The Brand Book : An insider’s guide to brand building for businesses and organizations
Daryl Fielding
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The Power of Ignorance : How creative solutions emerge when we admit what we don't know
Dave Trott
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A Dictionary of Marketing
Charles Doyle
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How to Write Copy That Sells : The Step-By-Step System for More Sales, to More Customers, More Often
Ray Edwards
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Ultimate Guide to Google Ads
Perry Marshall
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Ultimate Guide to Facebook Advertising
Perry Marshall
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Hidden Persuasion : 33 Psychological Influences Techniques in Advertising
Marc Andrews
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Advertising For Dummies
Gary Dahl
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Crossover Creativity : Real-life stories about where creativity comes from
Dave Trott
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Humanizing B2B : The new truth in marketing that will transform your brand and your sales
Paul Cash
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101 Things I Learned in Advertising School
Matthew Frederick
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Fading London : The City's Vanishing Ghost Signs
Helen Cox
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Liverpool Ghost signs : A Sideways Look at the City's Advertising History
Caroline Bunford
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The Online Copywriter's Handbook
Robert Bly
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Social Media Success for Every Brand : The Five StoryBrand Pillars That Turn Posts Into Profits
Claire Diaz-Ortiz
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Advertising Outdoors : Watch this Space!
David Bernstein
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