The New Rules of Marketing & PR : How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly
David Meerman Scott
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Information Warriors : The Battle for Hearts and Minds in the Middle East
Vyvyan Kinross
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Beautiful PR : Finding your brand’s heartbeat for authenticity in communication
Sophie Attwood
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War, Peace, and Populist Discourse in Ukraine
Olga (National Research University Higher School of Economics, Baysha
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MediaWriting : Print, Broadcast, Online, and Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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Public Relations For Dummies
Eric Yaverbaum
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Hype Yourself : A no-nonsense PR toolkit for small businesses
Lucy Werner
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Myths of PR : All Publicity is Good Publicity and Other Popular Misconceptions
Rich Leigh
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Build Your Community : Turn your connections into a powerful online community
Richard Millington
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A Dictionary of Marketing
Charles Doyle
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The PR Bootcamp : Take Your Business from Invisible to Unstoppable
Angelica Malin
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Brand Yourself : A no-nonsense brand toolkit for small businesses
Lucy Werner
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Don't Be Such a Scientist, Second Edition : Talking Substance in an Age of Style
Randy Olson
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Exposure : Insider secrets to make your business a go-to authority for journalists
Felicity Cowie
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The Edward Bernays Reader : From Propaganda to the Engineering of Consent
Edward Bernays
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No B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Dan S. Kennedy
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Strategic Planning for Public Relations
Ronald D. Smith
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Ongoing Crisis Communication : Planning, Managing, and Responding
Timothy (University of Central Florida, USA) Coombs
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Global Writing for Public Relations : Connecting in English with Stakeholders and Publics Worldwide
Arhlene A. Flowers
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Public Relations : Critical Debates and Contemporary Practice
Jacquie L'Etang
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Reputation Management : The Key to Successful Public Relations and Corporate Communication
John Doorley
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Public Relations Strategy
Sandra M, FCIPR PhD (Emeritus Professor (WLBS)) Oliver
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Public Relations Theory III : In the Age of Publics
Carl (George Mason University, USA) Botan
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